Marketing Automation

Previous

Next

Quick Guide to Marketing Automation

The 21st century has burst the bubble on the limitations of technology. Before COVID-19 struck, some things were unfathomable to be thought of as automated or digitalized, but 1.5 years later, we stand corrected. Today, technology is all​​ about adding that personal touch to everything and making things convenient.

One of the things that caught on the fastest in the digital transformation was Marketing, rather, the automation of marketing.

Though fields like digital marketing already existed, the rate at which the field has grown has been unprecedented. So, if you want to hop on the marketing automation bandwagon, here is all about it!

What is Marketing Automation?

The textbook definition of marketing automation is the automation of repetitive and redundant tasks in marketing. The software is used to go about this task, which helps in garnering and nurturing a lead until the sale is made with little human intervention.

What are the Benefits of Marketing Automation?

Though it might not seem evident at the beginning, marketing automation has several benefits post its adoption. Some of the primal ones are:

Providing a better customer experience

With marketing automation, you can send emails triggered by specific behavioural traits. This adds that extra bit of personalization that results in a 93% uplift in conversion rates.

Increasing scale and scope of campaigns

After setting up your user journey, you can set up multiple campaigns at every point in the journey. This increases the scope of marketing and the scale at which you can operate them.

Boosting ROI on staff costs

The primary task of automation is reducing repetitive tasks. Marketing automation reduces the need to hire new employees, which means you can get a better return on your investments with smaller staff size. Furthermore, it increases overall employee productivity.

Better reporting and improved decision making

Every marketing automation software comes with an in-built reporting and analytics tool. Using the analytics, you can derive actionable insights and divert your efforts in areas that give you the best output.

Growing average order value

Upselling and cross-selling are among the mantras of marketing. With marketing automation, the software automatically recommends related products or services that go perfectly well after the customer has made the buying decision.

Recovering lost revenue

When a user suddenly leaves the cart or the website without completing the purchase, the automation tool automatically sends them personalized reminders to complete their purchases.

Increasing customer lifetime value

With marketing automation, the post-purchase relationship also keeps getting fostered. This is done by sending them exclusive offers, special loyalty discounts, or incentivized requests for feedback on a past purchase.

So, you can automatically increase the value a customer can bring during their associated lifetime with your brand.

Predicting and shaping behavior

AI and ML have taken over pretty much everything, and marketing automation also benefits from that. For example, after the user has remained with you, the software can provide better recommendations based on that person’s interest.

What are the top 7 tools for Marketing Automation?

So, you must be wondering which tools should you consider for marketing automation for your business. If you are still in a pickle about which one is the best, the following are the top 7 marketing automation tools that companies of all sizes have recommended:

1. HubSpot
2. Marketo
3. Eloqua
4. Customer.io
5. Constant Contact
6. ExactTarget/Pardot
7. Userfox

What are the top 7 tools for Marketing Automation?

Depends on your business size. If you are a small business, you will probably have your hands full in trying to garner business to grow it, so marketing automation may not be that significant.

However, suppose you are a well-established organization looking for avenues of streamlining workflow and freeing up your marketing department. In that case, Marketing Automation is definitely worth it for you.

Krivy has the best marketing automation experts for every marketing channel your business works in. So get in you with our marketing automation professionals to get a roadmap ready for your automated success.